A Good Reputation Is As Good As Gold – Online

Gold Coins

Gold Coins (Photo credit: motoyen)

First a comment about HootSuite. HootSuite is sweet! I have my HootSuite account (HootSuite used to be Ping which it recently acquired) linked to my Twitter, LinkedIn, Facebook, and Google + accounts. I post at HootSuite which automatically sends the post to any or all of the four linked accounts. What a timesaver. HootSuite also allows me to view posts at all four accounts from one site. The ability to manage information like this becomes critical as the need to increase one’s online presence requires multiplying various social media pages at different sites. Along with the various activities I have to keep track of as a teacher, I have to keep track of my daily online activities using a program called OmniFocus for Mac. I recommend the program as an easy means of staying organized. But the amount of time necessary to take care of family, teaching, blogging, working on websites and managing social media becomes overwhelming. I’m getting a crash course in advanced time management. But it’s all good.

Now on to what I really wanted to talk about. Rachel Botsman (link below), author of What’s Mine is Yours, talks about a new form of capital emerging through the everygrowing web of peer-to-peer economic relationships. She refers to this capital as “reputation capital” which has it’s own type of exchange value. Whether it be sellers on E-Bay or service providers on Task Rabbit, a golden reputation commands a premium. Within the economic interactions on the various peer-to-peer websites, and there are many, a person can develop a great rep with real monetary value. But how to leverage that reputation across a spectrum of networks is a challenge that Botsman believes will be met in the foreseeable future. She envisions a central hub to which you can link all the product and service sites in which you’ve developed a solid reputation based on the peer ratings systems provided by each of these websites. Such a hub would provide a portrait of your behavior within various communities and would allow you to leverage an excellent reputation for purposes of personal branding.

I too believe such a hub will be created sooner rather than later. Until then, what can be done now to create and leverage a good reputation online? The advice for establishing good credit obviously begins with actually using credit. Taking a cue from Botsman one strategy beyond endorsements on LinkedIn, as important as they are, is to get involved in various peer-to-peer exchanges that fit your lifestyle, values and professional goals. For every site at which you establish a great rep you can provide a link on your Facebook, LinkedIn and Google + pages. Each such link establishes your credibility as someone who is reliable, trustworthy, and professional across a spectrum of contexts. The significance of these links is that they represent hard work and consistency over time in establishing a great reputation as well as demonstrating professionalism in areas of your life that normally would be overlooked. For example, if you have a an available room or vacation home you can become a host at Airbnb or CouchSurfing. An excellent reputation as a host speaks well of a person’s trustworthiness and ability to get along with people.

Here are some examples of places to build an online reputation while exchanging real value through peer-to-peer services:

Car Sharing





Other Services












And don’t forget endorsements as a Meetup organizer.

As part of a personal marketing strategy wouldn’t it be a boost to your profile to be able to list links to all the 5 star ratings you’ve received as a stellar service provider and generally great human being? It’s something to consider.


2 Comments on “A Good Reputation Is As Good As Gold – Online”

  1. Purnimodo November 5, 2012 at 7:36 PM #

    I’m curious about how, in five years from now, this has developed.

    Also.. Thanks for mentioning Hootsuite! Just the other day I was thinking.. ‘But how am I going to manage them all’

  2. Robert-preneur November 5, 2012 at 8:47 PM #

    Technology changes so quickly now it’s hard to imagine where social media will be in 5 years. One of the exciting things to come out of all this is the greater interconnectedness we will all have with each other globally. Maybe greater understanding between nations? Hope springs eternal.
    Glad I could provide something of value to you.
    Warmth and Peace

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